UX design & prototyping
Prototyping allows designers to connect the dots and create a simulation of a final product to create the best user experience design. At this stage the UX design validates the functionality and improvements are communicated to align with business objectives.
Digital UX design is the process of designing a software product that is intuitive, delightful to interact with and gives a compelling reason for the user to return. An great UX enhances the connection with the user as they engage with a product ensuring they easily find what they need., maximising value for both the customer and the product owner. Prototyping is an iterative process where design teams work with clients to turn ideas into a series of tangible, documented and agreed deliverables. Prototypes can be produced with of varying degrees of fidelity to capture and communicate design concepts. These prototypes are used to refine and validate assumptions and are the basis for moving to the development phase. Digital UX Design and Prototyping should come together in the early stage of any project. Good prototyping will capture the proposed UX design in form that is easily understood by the different disciplines working on the project.When common understanding is reached the project has a solid foundation from which to move forward at pace.